Transaction Details

April 1, 2010
London Sloane St

Sector

Technology

Deal Type

M&A

Deal Value

N/D

Xtreme Information Services acquired by Ebiquity

Xtreme Information Services: Provider of advertising and editorial monitoring services

Xtreme Information Services is a UK-based company headquartered in London, providing advertising and editorial monitoring services.

The company captures and archives ads and works with more than 65 of the top 100 global brands, and every major agency network worldwide.

Strengthening Ebiquity’s client offering by adding international advertising monitoring & competitive insight capabilities

This Xtreme Information deal will allow Ebiquity to add international advertising monitoring capabilities to the UK capability it already has in its Billetts Media Monitoring service.

Nick Manning, chief operating officer of Ebiquity, said: “We are delighted at the prospect of joining forces with Xtreme to offer clients a better and broader service. Our two businesses complement each other perfectly, and the combined pool of data, expertise and talent will position us well to meet marketers’ growing demands for media insight.”

Simon Wylie, managing director at Xtreme, added: “Ebiquity is a great business with strong client relationships both in the UK and globally. Together we will present a compelling and unrivalled proposition to agencies and brand owners globally.“

The total consideration for Xtreme will be GBP 17.9m, consisting of a cash payment of GBP 0.8m to be funded through the placing of 1,375,000 new ordinary shares, the issue of 16,706,639 new ordinary shares at the closing price and the issue of convertible loan notes with the right to convert into 13,802,861 Ordinary Shares.

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