June 4, 2014
Consumer, Retail, E-commerce and Leisure
Sale of minority stake in Werner & Mertz Group
GCA Altium was retained as sell-side advisor based on our track record in the branded consumer sector, knowledge in advising family-run companies and access to family offices, potential acquirers of a minority stake.
Werner & Mertz is a family-run company founded in 1867 and based in Mainz. The company offers consumers a wide range of home cleaning and care products. Its well-known brands include Erdal, Frosch, emsal and rorax.