January 9, 2018
Digital Media and Media
Kristoffer Källeskog, Sébastien Delattre
United Screens sold to RTL Group
United Screens, the region’s leading multi-platform network (MPN)
Founded in 2013 by media veterans Stina Bergfors and Malte Andreasson, United Screens is a leading MPN that empowers social media influencers, connecting them with the world’s most prominent brands who are seeking modern advertising solutions (e.g. branded content campaigns).
United Screens is a YouTube-certified media company, and also operates across a large range of other social media channels, including Facebook, Instagram, Twitch and blogging platforms.
Operating a massive network of popular creators whose viewership largely exceeds that of any regional peer and is rapidly passing many commercial TV channels, United Screens is the Nordics’ largest MPN, and one of the frontrunners in Europe.
RTL Group bolsters its global MPN dominance further with the acquisition of market-leading United Screens
Having an interest in more than 60 TV and 30 radio stations, as well as a range of digital media assets across Europe, RTL Group is one of the continent’s largest media companies.
RTL Group is also a global leader in the MPN space, with ownership in BroadbandTV (the world’s largest MPN by number of viewers), Stylehaul (the world’s leading MPN focusing on fashion, beauty and lifestyle), and in German MPN leader Divimove.
The move to acquire United Screens comes as a natural step for RTL Group, gaining an instant pole position in the Nordics with access to the region’s most attractive and monetizable influencers, as well as extending its global leadership.
GCA Altium acted as sole advisor to the sellers.