December 15, 2014
Consumer, Retail, E-commerce and Leisure, Digital Media and Media
Sale of Surfdome to Surfstitch
GCA Altium has advised Surfdome, a leading UK online retailer of action sports-related equipment, leisurewear and accessories on its sale to Surfstitch. GCA Altium was selected as sell-side advisor based on its extensive expertise in eCommerce and its reach into a global network of strategic and financial investors. The successful sale of Surfdome follows on from GCA Altium advising Blue Tomato and ActivInstinct on their respective sales to Zumiez and JD Sports and a growth capital fundraising for 21sportsgroup.
Surfdome was founded in 2004 by entrepreneur Justin Stone. Headquartered in the UK, Surfdome employs around 120 people across its head office and outsources its warehousing & fulfilment centre. From an initial focus on serving surf enthusiasts, Surfdome’s product offering has grown to include snow, skate, other watersports, outdoor and fitness.
In 2011, Quiksilver acquired a majority stake and supported Surfdome in funding a new, state-of-the-art fulfilment centre, international platform rollout and the launch of its own brand. Now Surfdome sells over 850 brands and ships to over 70 countries.
Surfstitch is a peer to Surfdome, based in Australia. They have just listed on the Australian stock exchange with a remit to become a global online retailer of action and surf sports products. The acquisition of Surfdome has given Surfstitch a strong position in the European market.
Terms of the transaction were not disclosed.