GCA Altium is now part of Houlihan Lokey

Transaction Details

April 1, 2014
London Sloane St



Deal Type


Deal Value


Deal Team

Jonathan Norman

Sociomantic acquired by dunnhumby

A global leader in programmatic digital advertising solutions

Based in Berlin, Sociomantic specialises in delivering personalised advertising campaigns through programmatic media buying channels across display, mobile and social.

The company has global presence through 16 offices, and works with brands in more than 60 markets spanning six continents.

Sociomantic serves advertisers and brands across principally retail, travel, telecom and classified industries and is one of the few companies in the market able to fully extract the value from first party data and clients’ CRM data to deliver highly segmented, targeted advertising campaigns for advertisers resulting in superior campaign performance.

Leveraging customer insights to drive relevant messaging and improve customer experience

dunnhumby, a leading customer science company and a wholly owned subsidiary of Tesco, announced the acquisition of Sociomantic in the Spring of 2014.

With 2,200 employees globally, dunnhumby analyses retail data from people in 28 countries and helps clients such as Procter & Gamble, Shell, Coca-Cola, and Macy’s generate deep insight into consumers based on offline transactional data, and generate long-term loyalty.

dunnhumby will combine its insights on the shopping preferences of 400m customers with Sociomantic’s intelligent digital advertising technology and real-time data from more than 700m online consumers to dramatically improve how advertising is planned, personalised and evaluated.

Sociomantic’s talent, technology, and experience will also immediately expand dunnhumby’s strategic footprint, global reach, and client portfolio.

GCA Altium acted as sole advisor to the buyer.

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