GCA Altium is now part of Houlihan Lokey

Transaction Details

June 1, 2013
Frankfurt, Munich


Consumer, Retail, E-commerce and Leisure, Digital Media and Media, Business Services

Deal Type


Deal Value


Deal Team

Dr Martin Kühner, Fabian Lautenschlager, Boris Hippel, Tobias Schultheiss

GCA Altium acted as exclusive financial adviser to Creatrade Holding GmbH), a portfolio company of Silverfleet Capital, with regard to the sale of 100% of its subsidiary Prämie Direkt GmbH to BCI Development GmbH.

Creatrade Holding operates four main branded eCommerce and mail order businesses and one incentive reward service provider (Prämie Direkt GmbH). Prämie Direkt is a leading German full-service provider focusing on in-kind reward systems and loyalty programs for end-customers and employees.

Prämie Direkt was deemed non-core by Creatrade management as it provided only limited overlap with the other businesses in terms of suppliers, product portfolio and customers. In 2012, the company generated revenues over EUR 20m and is expected to grow in the high single-digit range. Its strong client base comprises around 400 active clients from various sectors such as print media, internet, TV, telecom, financial institutions, retail and eCommerce. Its product portfolio consists of around 850 incentive rewards, ranging from pen sets to 60 inch plasma TVs.

Prämie Direkt operates 158 client branded webshops enabling end-customers to select their rewards easily and comfortably.

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