June 1, 2012
Digital Media and Media
Nordic Gaming Group sold to Betsson
NGG: Offering one of the most advanced and well managed sportsbooks
Founded in 2002, Nordic Gaming Group (“NGG”) offers gaming in the form of sportsbook, casino and poker to primarily Nordic and Baltic customers.
The company operates the brands NordicBet, ToBet and TrioBet, and it has grown to become one of the largest independent online B2C gambling operators, well renowned for its sportsbook.
In 2011, NGG increased its revenues by 37%, reaching EUR 50m for the period 1 April 2011- 31 March 2012.
At the beginning of 2012, the number of active depositing customers totaled 90,000 and the company had 185 employees.
Cementing Betsson’s leading position in the Nordics
In June 2012, Betsson, the Swedish gaming company listed on Nasdaq Stockholm, acquired NGG for a total consideration of EUR 85m.
Through the acquisition, Betsson secures its position as the largest private alternative to the Nordic monopolies.
In addition to the income contributed by NGG, Betsson will gain access to one of the most advanced and well-managed sportsbooks available.
Betsson invests in and manages fast-growing companies within online gaming: as one of the largest in online gaming in Europe it has the ambition to outgrow the market, organically and through acquisitions such as NGG or Betsafe (sold by GCA Altium to Betsson in May 2011).
GCA Altium acted as sole advisor to the sellers.