GCA Altium is now part of Houlihan Lokey

Transaction Details

November 12, 2018


Business Services

Deal Type


Deal Value


Deal Team

Phil Adams, Simon Lord, Dominic Orsini, Tom Battersby, Steven Manja, Simon Chambers, Freddie Light

GCA Altium advises the shareholders of Moneypenny on its investment from ECI

GCA Altium has advised the shareholders of Moneypenny, a subscription-based, dedicated outsourced communication handling platform, on securing investment from ECI.

Founded in 2000 by Ed Reeves and Rachel Clacher, Moneypenny is the UK’s market leading virtual receptionist, outsourced switchboard, hosted telephony and business communication technology provider.

Powered by its proprietary intelligent call routing platform, Moneypenny is able to provide a highly efficient, knowledgeable and professional service to its clients, resulting in high levels of recurring revenue and strong client retention metrics.

Moneypenny is the clear leader in the UK, a market with low penetration and significant growth potential. The company is also the only European platform with a meaningful US presence having established its operation on the East Coast in 2015.

In addition to international expansion, Moneypenny has positioned itself to capitalise on the long term shift to AI-led solutions in the sector and to deliver automation to its clients through the use of AI and digital switchboard products.

Ed Reeves, co-founder of Moneypenny, said: “We’ve such an exciting time ahead of us; we’re the market leaders, we’re developing so much exciting technology for our clients to use and we’re growing incredibly quickly. That’s what makes Moneypenny stand out from the crowd. This deal with ECI enables us take all of those elements and scale them up even quicker, both for our UK and US businesses.”

Simon Lord, Managing Director at GCA Altium, said: “It has been an absolute pleasure to represent the Moneypenny business and advise Ed and the management team. The adoption of new technologies, in particular the use of AI, combined with outstanding levels of service, means Moneypenny is fantastically well positioned for future growth. The Company has found a great partner in ECI and I am sure that Moneypenny’s future will be very exciting and we wish them every success.”

This represents the latest GCA Altium transaction in the Tech-enabled Business Services sector.

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