GCA Altium is now part of Houlihan Lokey

Transaction Details

October 1, 2012
London Sloane St



Deal Type


Deal Value


Deal Team

Jonathan Norman

Improve Digital sold 85% stake to PubliGroupe

Leading European Sell Side Platform (SSP) providing real-time advertising technology to owners of premium digital media

Improve Digital is headquartered in Amsterdam and  was founded in 2008, with offices in 5 European territories.

The company combines mobile, display, text and video advertising in a single platform that is integrated with over 180 media buyers, including major RTB players and over 70 premium European publishers

In 2012, the company was a European Red Herring Top 100 winner and was selected a Global Red Herring Top 100 company.

Acquisition of 85% of Improve Digital allows PubliGroupe the opportunity to grow internationally in real-time advertising

Publigroupe is a Swiss-based the holding company PubliGroupe is listed on the Swiss stock exchange, generating over €1bn of revenue in 2011.

PubliGroupe acquired 85% of the outstanding equity share capital of Improve Digital. The transaction also included a significant investment in Improve Digital to fund the Company’s international expansion and technology development.

This transaction will give PubliGroupe the platform opportunity to grow internationally in the field of real-time advertising, further deepening their existing relationships with premium publishers, agencies and advertisers.

The sale of Improve Digital to PubliGroupe is the second major transaction of an SSP following the acquisition of Admeld by Google in 2011.

GCA Altium acted as advisor to the sellers.

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