GCA Altium is now part of Houlihan Lokey

Transaction Details

September 1, 2013


Digital Media and Media

Deal Type


Deal Value


Deal Team

Simon Lord, Chris Hopwood, Jon Stead

GCA Altium acted as financial adviser to Palatine Private Equity on the acquisition of a majority stake in Icelolly Marketing Limited.

Icelolly is an online holiday price comparison provider. The Company’s main brand is Icelolly.com, a leading holiday price comparison website which offers 40 million holidays from large UK travel agencies. The Company also trades as an Online Travel Agent via a series of online brands (e.g. Sunsave.com) as well as selling advertising space via its site traffic and email database.

The transaction valued the Company at £17m.

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