September 1, 2013
Digital Media and Media
GCA Altium acted as financial adviser to Palatine Private Equity on the acquisition of a majority stake in Icelolly Marketing Limited.
Icelolly is an online holiday price comparison provider. The Company’s main brand is Icelolly.com, a leading holiday price comparison website which offers 40 million holidays from large UK travel agencies. The Company also trades as an Online Travel Agent via a series of online brands (e.g. Sunsave.com) as well as selling advertising space via its site traffic and email database.
The transaction valued the Company at £17m.