Transaction Details

February 25, 2014
Manchester

Sector

Consumer, Retail, E-commerce and Leisure

Deal Type

M&A

Deal Value

N/D

Deal Team

Simon Lord, Dominic Orsini,

GCA Altium acted as financial adviser to the shareholders of Grenade on the sale to Grovepoint Capital

Grenade is one of the UK’s fastest growing sports nutrition companies. Established in 2009, Grenade develops and markets a range of products to assist weight loss and weight gain, maximise workout effectiveness and aid exercise recovery. Grenade has created a distinctive brand, with multi-award winning products such as Grenade Thermo Detonator, Grenade Black Ops, 50-Calibre, Ration Pack and Grenade Reload proving hugely popular.

International sales now account for 39.6 per cent of total revenue and the company has recently agreed a contract with 320 Walmart stores in Canada. Other stockists include Tesco, Amazon.co.uk and BodyBuilding.com.

Thermo Detonator, the company’s leading fat burner, is now widely recognised as the world’s fastest growing weight loss product, with sales in over 100 countries.

Related Transactions

Previous Next
All transactions