June 10, 2021
Consumer, Retail, E-commerce and Leisure
GCA Altium advises WOJNAR’S on its strategic partnership with VIVATIS
GCA Altium has advised a family-owned holding company on the sale of a majority stake and strategic partnership between WOJNAR Group, a leading Austrian fresh and chilled convenience specialist, and VIVATIS, one of the largest Austrian companies in the food and luxury food sector.
Founded in the 1930s in Vienna by Josef Wojnar, WOJNAR’S started as a delicatessen company producing spreads such as the ever-popular Liptauer. WOJNAR’S employs around 560 people and offers a range of products from spreads and salads to gastronomy, delicatessen and convenience food, generating revenues of over EUR 90m. The company’s strengths lie in its innovation, focus on developments and trends, such as organic, vegan, sustainable and healthy nutrition, and high customer confidence in its brand.
VIVATIS, with around 3,400 employees and an annual turnover of over EUR 900m expected in 2021, is one of the largest purely Austrian companies in the food and luxury food sector. The holding company, which is based in Linz, comprises established producers of branded goods as well as specialised production and service companies.
The combination of WOJNAR’S and VIVATIS creates new synergies in the food retail, catering wholesale and consumer segments, and WOJNAR’S will place more focus on ever-changing nutritional trends. WOJNAR’S strong Austrian heritage fits perfectly with the portfolio and mission statement of the VIVATIS Group ̶ from the firm’s location and ingredients to the employees and the broad product range. The cooperation of the two innovative and future-oriented companies will strengthen the domestic food supply, increase value-added power and secure jobs in Austria in the long term.
“We are delighted to partner with WOJNAR’S, a great traditional Austrian company that is an ideal fit for our product diversity,” said Gerald Hackl, CEO of VIVATIS. “On the one hand, we are expanding our expertise in the fresh and chilled convenience sector, and on the other hand, the merger offers both companies the opportunity to grow sustainably, healthily and qualitatively in the long term. Locations, jobs and value creation power in Austria are thus also secured in the future.”
“Our high-quality standards, consistent innovation and development have positioned our group of companies excellently in the domestic market over 90 years. For our family business, which is now managed by my two sisters and myself in the third generation, tradition and innovation are of particular importance. Looking to the future, we are happy to have found VIVATIS as an Austrian partner with common values and visions,” added Daniela Wojnar, Managing Director of the WOJNAR Group.
The transaction is subject to approval by the Federal Competition Authority.