Transaction Details

September 22, 2021
Munich

Sector

Consumer, Retail, E-commerce and Leisure

Deal Type

M&A

Deal Team

Moritz von Bodman, Jan Niklas Greim-Kuczewski, Johannes Braun

GCA Altium advises the shareholders of 1-2-3.tv on the sale to iMedia Brands

GCA Altium acted as exclusive financial advisor to the shareholders of 1-2-3 .tv – one of the leading German home shopping channels and an inspirational e-commerce specialist – on the sale of the firm to US-based and Nasdaq listed iMedia Brands for an enterprise value of up to USD 145m.

1-2-3 .tv is a leading interactive media company disrupting Germany’s television retailing marketplace with its expertise in proprietary, Dutch auction style, live and automated auctions that emotionally engage consumers with a balanced merchandising mix of compelling products. 1-2-3 .tv reaches consumers 24 hours a day and 365 days a year via its television network, which is available in 40+ million German and Austrian households, and its online, mobile and over-the-top (“OTT”) digital platforms. The company controls its entire value chain, from global sourcing to its interactive video point-of-sale experience and omnichannel sales and customer solutions.

iMedia Brands, Inc., headquartered in Eden Prairie, Minnesota, and listed on the Nasdaq Stock Market, is a leading interactive media company that owns a growing portfolio of TV Networks, Consumer Brands and Digital Services that together position it as a single-source partner to television advertisers and consumer brands seeking to entertain and transact with customers using interactive video.

Tim Peterman, CEO of iMedia Brands, said: “We believe gamification of consumers’ emotion-based shopping experience is the ultimate disruption to the status quo. 1-2-3 .tv’s entrepreneurial team, with their proprietary technologies, are experts in this.”

Stefan Eishold, CEO of ARCUS Capital AG, added: “We at ARCUS and our partners, BE Beteiligungen and IRIS Capital, would like to thank the 1-2-3 .tv team for the incredibly successful cooperation over the past five years, in which we have transformed the business into an omnichannel sales platform. It was very important to us that we hand over the company into good hands. With Tim and his team at iMedia we have found the best possible new owner.”

Moritz von Bodman, Managing Director at GCA Altium, said: “1-2-3 .tv is an exceptional example of the ongoing trend towards digital omnichannel home shopping, including TV as the key sales channel. We are delighted to have advised on this transaction and the intriguing combination of 1-2-3 .tv and iMedia.”

The acquisition is subject to approval from competition authorities and is expected to close during the fourth quarter of 2021.

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