Transaction Details

April 26, 2021
Frankfurt

Sector

Technology

Deal Type

Business Succession, M&A

Deal Team

Sascha Pfeiffer, Malte Abrams, Marcello Gildemeister, David Dörsam

GCA Altium advises the founders and other shareholders of Salesfive on the sale of a majority stake to Armira

GCA Altium acted as exclusive financial advisor to the founders and shareholders of Salesfive GmbH, a leading digital transformation consultancy and top five full-service Salesforce partner in German-speaking Europe, on their sale of a majority stake to Armira.

Founded in 2017 and headquartered in Munich, Germany, Salesfive is a strategic digitalisation and IT sparring partner shaping digital transformation pathways for its clients. The company offers full-service solutions along the entire project lifecycle and across the entire Salesforce software suite. It has a highly sought after and constantly growing platform of around 100 Salesforce experts with over 270 Salesforce certificates. Salesfive is uniquely positioned and has an ever-increasing and sticky customer base ranging from medium-sized companies to blue-chips.

Armira has acquired a majority stake in Salesfive, and is a holding group focused on equity investments between EUR 20m and EUR 200m in market-leading medium-sized businesses in Germany, Austria and Switzerland.

Florian Gehring, Managing Director and a co-founder of Salesfive, commented: “GCA Altium provided us with invaluable support and managed a dynamic and fast process. In combination with their deep sector knowledge and investor access, GCA Altium enabled us to find the best partner for Salesfive’s next growth phase.”

The transaction is expected to close in Q2 2021. Details of the transaction were not disclosed.

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