April 26, 2021
Consumer, Retail, E-commerce and Leisure
GCA Altium advises Telemos Capital on the acquisition of Mammut
GCA Altium has advised Telemos Capital on the acquisition of leading Swiss outdoor brand Mammut from Swiss holding company Conzzeta.
Founded in 1862, Mammut is a Swiss-headquartered company that provides high-quality products and experiences for outdoor enthusiasts around the world. Telemos Capital was attracted to Mammut given its leading premium brand positioning in the growing global outdoor market. Mammut manages to combine high technical expertise, functionality and performance with appealing contemporary design. The company’s product offering includes hardware, shoes and clothing, all sold both directly and via their trusted partners worldwide. Mammut operates in around 40 countries and employs more than 800 people.
Telemos Capital plans to help to drive Mammut forward in the further development of its products, services, and channels, including digital. It will support Mammut’s management in building on the firm’s strong Swiss heritage and premium brand to further accelerate its strong market positioning through profitable growth across existing and new international markets.
Philippe Jacobs, founder and Executive Chairman of Telemos Capital, commented: “Telemos is both very enthusiastic and humbled to be the new owners of the storied Mammut brand. We are very impressed with the progress that the Mammut team has achieved in the past few years and believe we can help accelerate growth in existing markets as well as further internationalisation.”
Jacob Polny, Chief Investment Officer of Telemos Capital, added: “We are big believers in the continued consumer trend to explore the outdoors and see Mammut as well positioned, with its strong Swiss heritage, technical credentials and premium brand. We look forward to getting started on this exciting journey to scale new heights with Team Mammut.”
Subject to obtaining all necessary regulatory approvals, the closing of the acquisition of the Mammut Sports Group is expected by mid-2021.