February 27, 2020
Consumer, Retail, E-commerce and Leisure
GCA Altium advises on the sale of a significant stake in WOW Tech
GCA Altium acted as exclusive financial advisor to WOW Tech Group and Rigeto Unternehmerkapital on the sale of a significant stake in WOW Tech, a global holding of premium brands in the intimate health and sensual wellness industry, to the Singapore-based cross-border investments unit of CDH Investments, one of the most established private equity firms in Asia. The shareholders of WOW Tech including management will remain invested and continue to hold strategic and operative functions.
WOW Tech, with headquarters in Berlin and a global presence, is an innovator and technology leader in the global intimate health and sensual wellness market. The company develops and markets a portfolio of highly successful products for women and men based on disruptive technologies for superior performance and consumer comfort. WOW Tech is best known for its flagship premium brands Womanizer, with the unique, patented touchless “Pleasure Air Technology”, and We-Vibe, the first hands-free, app-controlled and patented couples device. Other fast-growing brands under the WOW Tech umbrella include the pelvic health brand, Attivia, and the soon-to-be-launched Arcwave.
Thomas Lanyi, Managing Director of CDH Investments, said: “We are extremely excited about this partnership. CDH will strongly support the continuation of the current business platform and add significant resources to empower the existing management team to accelerate the global expansion of WOW Tech, both organically and through acquisitions.“
“With CDH, we found an investor who is committed to continuing on the path of striving for excellence in our products and services with us. We are very excited and are looking forward to WOW Tech’s ongoing development. Big thanks to GCA Altium for their skillful process management and guidance, resulting in a fantastic win/win outcome for all parties involved,” said Johannes von Plettenberg, CEO of WOW Tech Group.
Moritz von Bodman of GCA Altium added: “We are delighted to have advised the shareholders of WOW Tech and the management team on this exciting transaction. WOW Tech is the leading global tech-driven innovator in the sector and an extraordinary growth story. We are convinced that the company, led by its extraordinary management team and supported by its new shareholder, CDH, will continue to thrive globally.”