August 26, 2020
Technology, Digital Media and Media
Capital raise / fund raise
GCA Altium advises Masterplan on the investment by NRW Bank, RAG Stiftung and Gründerfonds Ruhr through a convertible loan
GCA Altium has acted as exclusive financial advisor to the founders and existing shareholders of Masterplan, the leading operating system for corporate e-learning in German-speaking Europe, in raising a convertible loan from NRW Bank, RAG Stiftung and Gründerfonds Ruhr.
Masterplan, which is based in Bochum, Germany, and employs over 70 people, combines a user-friendly platform with inspiring, high-quality and scalable video content from well-known experts such as Facebook, Amazon, SAP, Google and AirBnB Executives across a range of topics from digitalization to robotics, finance, IT security, digital marketing, stress management and rhetoric. Its user engagement is exceptionally high, with industry-leading learning time per user per month. Furthermore, a unique implementation process ensures strong customer lock-in. Masterplan currently serves over 100 corporate customers, including well-known firms such as Audi, Ikea, Otto Group, Siemens, Beiersdorf, Axel Springer, Lufthansa and Volkswagen. Its existing investors include Tengelmann Ventures, DvH Ventures, Monkfish, and Trivago founder Rolf Schrömgens.
Masterplan intends to use the fresh capital primarily to invest in its technology and product – including instructions and learning around topics related to working from home.