Transaction Details

September 24, 2021
London

Sector

Technology, Consumer, Retail, E-commerce and Leisure

Deal Type

M&A

Deal Team

Christopher Jones, James Hill, Jay Nathwani

GCA Altium advises Go Instore on its sale to Emplifi

GCA Altium acted as advisor to video-powered retail pioneer Go Instore on the sale of the company to New York-based Emplifi, the leading unified customer experience platform.

Go Instore was founded by two retail technology veterans in 2014 who anticipated the rise in live video across all aspects of life. The UK-based live streaming video platform enables video-powered retail by connecting online customers with data driven, product-matched in-store experts using immersive HD live video. Their leading-edge video technology provides brands with a new channel via which they can engage with and serve their customers, giving B2C brands faster connection-to-conversion experiences in-store and online. Go Instore has more than 60 employees and more than 100 global clients, including Currys, Marks & Spencer, Pandora, Signet Jewellers, Samsung, HP and many more.

Emplifi, owned by leading US growth investor Audax Private Equity, is the leading unified CX platform that brings marketing, commerce and care together to help businesses close the customer experience gap. More than 7,000 brands, including Delta Air Lines, Ford Motor Company and McDonalds, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint.

Aman Khurana, Co-Founder of Go Instore, said: “We would like to thank Christopher and the team at GCA Altium for their hard work, professionalism and tenacity in steering us through this process and helping us achieve a fantastic outcome for our business. Emplifi’s vision, innovation, and speed-to-market align perfectly with Go Instore and together we will accelerate retail transformation with social commerce. This was the first experience of its kind for our team, and we could not have asked for any better representation.”

Mark Zablan, CEO of Emplifi, added: “We are thrilled to welcome Go Instore into the Emplifi family with their outstanding people, platform, culture and fantastic customers. This acquisition marks another important milestone on our journey towards being the CX platform of choice for brands who want to give their customers great experiences at every touchpoint on their journey. We’re excited to start helping brands connect and convert consumers more quickly and directly through the power of livestream video and social media.”

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