GCA Altium is now part of Houlihan Lokey

Transaction Details

April 16, 2020


Digital Media and Media

Deal Type


Deal Team

Martin Larsson, Oskar Vramsten

GCA Altium advises Gaming Innovation Group on the divestment of its B2C assets to Betsson

GCA Altium has advised Gaming Innovation Group Inc. (GiG), a technology company providing solutions, products and services throughout the entire value chain in the iGaming industry, on the divestment of its B2C assets to Betsson AB, one of the leading European companies in online gambling.

Founded in 2012, GiG is headquartered in Malta but dual-listed on the Oslo Stock Exchange and on Nasdaq Stockholm. The firm’s vision is ‘To open up iGaming and make it fair and fun for all’. Through its ecosystem of products and services, GiG is connecting operators, suppliers and users, to create the best iGaming experiences in the world. GiG’s B2C assets include the operator brands Rizk, Guts, Kaboo and Thrills.

Betsson, listed at Nasdaq Stockholm, is one of the leading European companies in online gambling with a long and strong track record of brand building, both organically and via acquisitions. It offers online casino, proprietary sportsbook and other online games in a multi-brand strategy via gaming licences in twelve countries in Europe and Central Asia.

Betsson commits to keeping the brands operational on GiG’s platform for a minimum of 30 months. In addition, Betsson’s sportsbook solution will, as part of the agreement, be integrated on GiG’s platform-offering, where GiG will act as a reseller for Betsson. Both GiG and Betsson will gain strategic advantage in selling their respective B2B solutions in an environment without conflict of their own B2C brands.

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