October 1, 2020
Consumer, Retail, E-commerce and Leisure
Alexander M. Grünwald, Peter Latka, Jannik Burth, Marc Fromm
GCA Altium advises Bregal Unternehmerkapital on the acquisition of a minority stake in woom
GCA Altium has advised Bregal Unternehmerkapital on the acquisition of a minority stake in woom, the leading premium manufacturer and distributor of children’s bikes in the DACH region and the US.
woom, based in Klosterneuburg, Austria, was founded in 2013 by Christian Bezdeka and Marcus Ihlenfeld, who retain the majority of the firm. woom has grown rapidly since its inception and now employs about 100 people.
woom develops and manufactures bicycles as well as bicycle clothing and accessories for children. Its products are mainly sold in Europe and the USA through specialist bicycle dealers, importers and woom’s own webshop. With this strategic investment from Bregal, woom intends to invest in the quality of its products and to push ahead with further internationalisation and digitalisation.
“We are very proud of what we have achieved over the past seven years,” said Christian Bezdeka. “The logical next step is that we leverage the new capital to get even more children worldwide enthusiastic about cycling and to satisfy the increasing demand for our products.”
“Compared to what is in front of us now, the past years have been a kind of warm-up before the play-offs”, added Marcus Ihlenfeld: “Now we’re just getting started!”