September 13, 2021
Technology, Financial Technology and Services
Private placement, ESG
GCA Altium advises Billogram on its USD 45m investment from Partech
GCA Altium acted as exclusive advisor to digital invoicing and payment software provider Billogram, who have received an investment of USD 45m from Partech, the global tech investment firm known for investing in international, European-born software leaders Ecovadis, M-Files and Sendinblue, as well as unicorns such as Jellysmack, Rohlik, Sorare, Toss or Swedish digital native fashion brand NA-KD.
Billogram, founded in 2011 and headquartered in Stockholm, Sweden, is the Nordic leader in digital end-to-end billing and payment solutions, characterised by superior user experience and smart features that increase customer satisfaction and remove friction from the customer journey. Billogram’s next-generation SaaS platform puts the customer relation in focus while replacing traditional paper invoices – resulting in significantly higher retention rates at lower cost-to-serve for its enterprise clients.
Billogram’s massive acceleration in 2020 saw new customers join, such as digital healthcare provider Kry, broadband provider Ownit, and energy provider Telge Energi. This progress is proof that more and more companies are becoming aware of the potential of using the invoice as a customer relationship-strengthening tool.
Following a year of record growth for Billogram, the USD 45m investment from Partech will be used to accelerate the company’s international expansion and support its growth journey towards becoming a European leader within the consumer billing and online payments market. This investment will allow Billogram to grow even faster, and they plan to hire another 100 people in the upcoming months. Apart from further expansion within Germany, Billogram will enter Norway, Finland, Ireland, France, Spain and Italy in the upcoming years.
Jonas Suijkerbuijk, CEO of Billogram, said: “During 2020, we increased our number of signed deals by 300% and broke all previous sales records. It was a considerable achievement, and now, during the first half of 2021, we’ve already signed 50% more deals than last year. We need to expand into Europe to continue our growth, and Partech is the perfect partner to help us do so. They are not only an intelligent and pragmatic group of people but are also experienced in our field and know how to tackle the challenges we face. The Partech motto is ‘think bold, move fast, and be fair’ and this is something that genuinely resonates with Billogram’s beliefs and inspires our approach to international growth.”
On working with GCA Altium, Jonas Suijkerbuijk added: “We decided to work with GCA Altium due to the team’s expertise in the financial software and customer experience space, and their local footprint combined with their strong access to a global investor universe made them the ideal partner for us in raising this equity financing. We are looking forward to partnering with Partech in this next stage of growth for Billogram as we accelerate our pan-European roll-out.”