Transaction Details

October 1, 2020
London Sloane St

Sector

Technology, Consumer, Retail, E-commerce and Leisure

Deal Type

M&A

Deal Team

Jonathan Norman, Daniel Fugmann, Vasil Garvanov

GCA Altium advises Acentic on its sale to Hoist Group

GCA Altium has advised Acentic, the provider of entertainment and communication-related services to the hospitality industry, on its sale to Hoist Group.

Acentic is based in the UK and is a global leader in hotel TV and hospitality technology, operating in more than 40 countries. The firm has partnered with the world’s leading hospitality providers for more than 30 years.

The Acentic technology and service proposition offers hospitality providers of every size, from global brands to independent boutiques, end to end, tailored hospitality technology solutions. Acentic’s technology solutions – which include stand alone in-room hotel televisions, integrated communication and entertainment packages, high speed internet for guest rooms, conference and public areas, digital signage, music and audio technology as well as network integration and installation – is relied upon by more than 700 hotel partners and millions of guests.

Hoist Group provides technology solutions to hotels, enabling them to manage coherent end-to-end digital journeys for their guests. Hoist Group optimises guest services by correlating and analysing the data that comes from its innovative property management and booking software, managed IP networks, internet and TV content as well as numerous other digital touchpoints. Headquartered in Stockholm with 20 offices across EMEA, Hoist Group has nearly 500 dedicated staff serving over 8,000 unique hotels.

Hoist Group has agreed to acquire Acentic with the aim to deliver a greater proximity and a wider range of services to hotel customers across its core markets in the EMEA region.

Richard Robinson, Chief Executive of Acentic, commented: “Acentic understands the true value of combining experience, passion and innovation in the hospitality sector. Hoist Group’s product portfolio offers a truly guest-centric customised journey, sustained by strong in-house R&D resource. I am particularly excited about the opportunity to develop our presence in the upscale, resorts and conferences segments and further expand our independent hotels portfolio. As part of Hoist Group, we can add further value to Acentic’s long-standing customer relationships.”

In 2019 Acentic posted EUR 28m in turnover to Hoist Group’s EUR 130m and being part of the same group will strengthen the company’s ability to deliver sustainable and consistent top-class convergent solutions.

Continuing its long-term commitment to the hospitality technology sector, Acentic’s current owner, Niantic Holding, part of the Jacobs family investments, will simultaneously become an investor in Hoist Group, recognising the enlarged Group’s current success and significant potential.

The transaction closed on October 1st and the operational merger will be completed by end of the year.

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