GCA Altium is now part of Houlihan Lokey

Transaction Details

September 9, 2020
New York, San Francisco


Technology, Digital Media and Media

Deal Type


Deal Team

Josh Wepman, Rushi Bhanderi, Malik Gill, Ryan Tissot

GCA advises NinthDecimal on its sale to InMarket

GCA has advised NinthDecimal, a leading location-based marketing platform, on its sale to InMarket, the leader in 360° consumer intelligence and real-time activation. The deal creates a leading real-time, data-driven marketing company, with $100 million in revenue and over 200 employees, offering a suite of solutions including a media SaaS platform, insights as a service (IaaS) and data as a service (DaaS).

NinthDecimal, the leading omnichannel marketing platform powered by offline behaviour, helps the world’s leading brands grow their customer bases and revenues. By connecting offline behaviour to what marketers already know about their customers, clients are able to create a complete view of the customer. The company’s AIM product suite is powered by its proprietary 9D engine, the largest real-time engine of consumer behaviour. It’s fuelled by more than 90 million US consumers seen in almost 8 billion locations per day.

InMarket is the leader in 360° consumer intelligence and real-time activation for thousands of major brands. Since 2010, InMarket has helped partners to better understand who their customers are, why they make decisions and precisely when to most effectively reach them. Through InMarket’s location-based marketing suite, brands activate real-time digital advertising in the moments that matter, generating powerful results that outperform traditional digital advertising.

NinthDecimal’s senior leadership will bring their talents to InMarket in key roles: CEO Michael Fordyce joins as Chief Business Officer and President David Staas joins as Chief Product Officer.

The terms of the transaction were not disclosed. GCA acted as exclusive financial advisor to NinthDecimal in connection with this transaction.

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