Evoke Gaming sold to Mr Green

Led by its flagship brand Redbet, Evoke Gaming is a Malta-based provider of casino, sportsbook, bingo and poker

Evoke Gaming is a Malta-based company providing a complete online gambling offering through its four brands; Redbet, Vinnarum, Bertil and MamaMia. Evoke’s customers are predominantly located in the Nordics, with an increasing share coming from UK and Germany too.

Over recent years the company has undergone significant restructuring and is now set up for profitable growth. In Spring 2017, Evoke migrated its two largest brands (Redbet and Vinnarum) to a new, modern technology platform based on NYX, and since then they have both showed strong growth in their sales KPIs.

Evoke Gaming was previously owned by Sweden-based Bonnier Growth Media.

Mr Green acquires 100% of the shares in Evoke Gaming following a competitive process

The initial purchase price amounts to EUR 7 million, with an additional EUR 1.5 million to be paid as a deferred consideration. Mr Green expects significant synergies and plans to expand Redbet within Mr Green’s existing markets.

Mr Green is listed on Nasdaq Stockholm and is a leading online gaming company with operations in twelve countries. In 2016, Mr Green generated sales of c.EUR 100 million and the company has over 220 employees.

GCA Altium acted as sole advisor to the seller.

Related Transactions

GCA is a trade name for GCA Corporation and its subsidiaries and other affiliates which include:

• GCA Advisors, LLC, a Delaware limited liability company, registered broker-dealer and FINRA (www.finra.org) and SIPC member firm (www.sipc.org). GCA Advisors, LLC provides independent financial advice on matters related to Mergers & Acquisitions, Debt Capital Markets, Recapitalization & Restructuring, Cross Border and Strategic Alliances, Special Committees, Private Funds, Private Placements and Venture Support. Check the background of GCA Advisors, LLC on FINRA’s BrokerCheck (brokercheck.finra.org).
• GCA Altium Limited, a company providing financial advisory services in the UK, Switzerland, Germany, Italy and Israel and incorporated under English law, is authorized and regulated by the Financial Conduct Authority in the United Kingdom and provides independent financial advice on matters related to Mergers & Acquisitions, Debt Capital Markets, IPOs, Recapitalization & Restructuring, Cross Border and Private Placements.
• GCA Corporation, a company incorporated in Japan which provides financial advisory services on matters related to Mergers & Acquisitions, Cross Border, Private Placements & IPOs, Growth Strategy Services, and Post-Merger Integration.
• GCA China Company, Limited, a company incorporated in Shanghai which provides financial advisory services in China on matters related to Mergers & Acquisitions, Cross Border, Mezzanine Financing, Growth Strategy Services, Due Diligence and Post-Merger Integration.
• GCA India Company, Limited, a company incorporated in Mumbai which provides financial advisory services in India on matters related to Mergers & Acquisitions, Cross Border, Mezzanine Financing, Growth Strategy Services, Due Diligence and Post-Merger Integration.
• AMPLIA, a subsidiary of GCA Corporation in Japan, provides Venture Support services in Japan and the US.
• GCA FAS, a subsidiary of GCA Corporation in Japan, provides Due Diligence advisory services and M&A transaction services.
• MCo Corporation, a subsidiary of GCA Corporation in Japan, provides Mezzanine Financing in Japan.