May 24, 2018
London Sloane St
Digital Media and Media
Equity fundraising for Kwiff (Eaton Gate Gaming)
Kwiff: Next generation mobile sports betting app
Kwiff is a native mobile sports betting app available in the United Kingdom on both iOS and Android, founded in 2015 by industry veteran Anders Ström (founder of Unibet and co-founder of Kambi), with more than 20 years of experience in the gaming market.
With the aim of challenging the way players bet on sports, Kwiff combines an innovative UX/UI platform, proprietary fully automated technology, user data and external sports feeds to create a truly unique experience.
It offers a bespoke and intuitive mobile-only gaming solution that brings casinofication and instinct to the sports betting industry, and ultimately yields higher audience engagement. Kwiff allows its users to place a bet in only 3 clicks, all odds can be randomly supercharged (“kwiffed”) when a bet is placed, and all content is tailored to each customer based on their behaviour.
Equity financing to support Kwiff’s growth
Following a Series B financing round together with GCA Altium in April 2017, Eaton Gate Gaming retained GCA Altium again to raise additional capital and accelerate Kwiff’s development.
In May 2018, undisclosed new investors (alongside existing shareholders) participated in an equity fundraise.
The proceeds of this transaction will be used to drive the marketing strategy and brand awareness campaigns for Kwiff, as well as to continue investing in R&D to always be at the forefront of product development.
GCA Altium acted as sole advisor to Eaton Gate Gaming.