Equity fundraising for Kwiff (Eaton Gate Gaming)

Kwiff: Native mobile sports betting app

Kwiff is a native mobile sports betting app available in the United Kingdom on both iOS and Android.

Its mother company, Eaton Gate Gaming, was founded in 2015 by industry veterans Anders Ström (founder of Unibet and co-founder of Kambi) and Karl Engström (senior marketing and product/innovation positions at Unibet and MTG) who combine more than 30 years of experience in the gaming market.

With the aim of challenging the way players bet on sports, Kwiff combines an innovative UX/UI platform, proprietary technology, user data and external sports feeds to create a truly unique experience.

It offers a bespoke and intuitive mobile-only gaming solution that brings casinofication and instinct to the sports betting industry, and ultimately yields higher audience engagement: Kwiff allows its users to place a bet in only 3 clicks, and all odds can be randomly supercharged (“kwiffed”) when a bet is placed.

Equity financing to support Kwiff’s growth

Following a seed financing round in the summer of 2016 from a small number of venture capital companies and angel investors, Eaton Gate Gaming retained GCA Altium to raise additional capital and accelerate Kwiff’s development.

In April 2017, undisclosed new investors (alongside existing shareholders) participated in an equity fundraise.

The proceeds of this transaction will be used to drive the marketing strategy and brand awareness campaigns for Kwiff, as well as to continue investing in R&D to always be at the forefront of product development.

GCA Altium acted as sole advisor to Eaton Gate Gaming.

Related Transactions

GCA is a trade name for GCA Corporation and its subsidiaries and other affiliates which include:

• GCA Advisors, LLC, a Delaware limited liability company, registered broker-dealer and FINRA (www.finra.org) and SIPC member firm (www.sipc.org). GCA Advisors, LLC provides independent financial advice on matters related to Mergers & Acquisitions, Debt Capital Markets, Recapitalization & Restructuring, Cross Border and Strategic Alliances, Special Committees, Private Funds, Private Placements and Venture Support. Check the background of GCA Advisors, LLC on FINRA’s BrokerCheck (brokercheck.finra.org).
• GCA Altium Limited, a company providing financial advisory services in the UK, Switzerland, Germany, Italy and Israel and incorporated under English law, is authorized and regulated by the Financial Conduct Authority in the United Kingdom and provides independent financial advice on matters related to Mergers & Acquisitions, Debt Capital Markets, IPOs, Recapitalization & Restructuring, Cross Border and Private Placements.
• GCA Corporation, a company incorporated in Japan which provides financial advisory services on matters related to Mergers & Acquisitions, Cross Border, Private Placements & IPOs, Growth Strategy Services, and Post-Merger Integration.
• GCA China Company, Limited, a company incorporated in Shanghai which provides financial advisory services in China on matters related to Mergers & Acquisitions, Cross Border, Mezzanine Financing, Growth Strategy Services, Due Diligence and Post-Merger Integration.
• GCA India Company, Limited, a company incorporated in Mumbai which provides financial advisory services in India on matters related to Mergers & Acquisitions, Cross Border, Mezzanine Financing, Growth Strategy Services, Due Diligence and Post-Merger Integration.
• AMPLIA, a subsidiary of GCA Corporation in Japan, provides Venture Support services in Japan and the US.
• GCA FAS, a subsidiary of GCA Corporation in Japan, provides Due Diligence advisory services and M&A transaction services.
• MCo Corporation, a subsidiary of GCA Corporation in Japan, provides Mezzanine Financing in Japan.