Equity financing for Innometrics from SEB Venture Capital

Innometrics: Inspiring more meaningful engagement between customers and organisations

Innometrics is a Stockholm-based Big Data SaaS marketing technology company behind Profile Cloud, a platform that unifies disparate customer data and empowers marketers with tools for real-time and personalised actionable marketing.

Profile Cloud allows companies to unlock customer data that is blocked in different silos across the enterprise (and hence very difficult to analyse and use) by collecting the information in the different applications to create a digital real-time profile for each customer.

This enables brands to have a deeper understanding of their customers and create meaningful, targeted and personalised conversations.

Raising funds to fuel Innometrics’ European expansion and develop the product

Innometrics has raised USD 5 million in a Series A financing round, led by SEB Venture Capital, the investment arm within SEB, and joined by existing investor Fortunator Invest (business angels).

To support strong growth and increased demand for next generation customer data management systems, Innometrics will use the funds to expand European operations, increase investment in sales and marketing and continue development of the Profile Cloud platform.

GCA Altium as sole advisor to Innometrics.

Related Transactions

GCA is a trade name for GCA Corporation and its subsidiaries and other affiliates which include:

• GCA Advisors, LLC, a Delaware limited liability company, registered broker-dealer and FINRA (www.finra.org) and SIPC member firm (www.sipc.org). GCA Advisors, LLC provides independent financial advice on matters related to Mergers & Acquisitions, Debt Capital Markets, Recapitalization & Restructuring, Cross Border and Strategic Alliances, Special Committees, Private Funds, Private Placements and Venture Support. Check the background of GCA Advisors, LLC on FINRA’s BrokerCheck (brokercheck.finra.org).
• GCA Altium Limited, a company providing financial advisory services in the UK, Switzerland, Germany, Italy and Israel and incorporated under English law, is authorized and regulated by the Financial Conduct Authority in the United Kingdom and provides independent financial advice on matters related to Mergers & Acquisitions, Debt Capital Markets, IPOs, Recapitalization & Restructuring, Cross Border and Private Placements.
• GCA Corporation, a company incorporated in Japan which provides financial advisory services on matters related to Mergers & Acquisitions, Cross Border, Private Placements & IPOs, Growth Strategy Services, and Post-Merger Integration.
• GCA China Company, Limited, a company incorporated in Shanghai which provides financial advisory services in China on matters related to Mergers & Acquisitions, Cross Border, Mezzanine Financing, Growth Strategy Services, Due Diligence and Post-Merger Integration.
• GCA India Company, Limited, a company incorporated in Mumbai which provides financial advisory services in India on matters related to Mergers & Acquisitions, Cross Border, Mezzanine Financing, Growth Strategy Services, Due Diligence and Post-Merger Integration.
• AMPLIA, a subsidiary of GCA Corporation in Japan, provides Venture Support services in Japan and the US.
• GCA FAS, a subsidiary of GCA Corporation in Japan, provides Due Diligence advisory services and M&A transaction services.
• MCo Corporation, a subsidiary of GCA Corporation in Japan, provides Mezzanine Financing in Japan.