GCA Altium is now part of Houlihan Lokey

Transaction Details

September 15, 2015



Deal Type


Deal Team

Alexander Grünwald, Mario Schlup, Daniel Schreiber

GCA Altium advises Emarsys on USD 33m Series A investment by Vector Capital

GCA Altium has advised Emarsys, the B2C Marketing Cloud, on a USD 33m equity investment from San Francisco-based Vector Capital. Vector’s Series A investment marks the first institutional funding received by Emarsys in its 15-year history. Emarsys will use the funding to support its accelerated international growth in the U.S. and Latin American markets, invest in product innovation and expand sales and marketing teams.

The funding marks the opening of the company’s first office locations in the United States. Founded in 2000 and headquartered in Vienna, Austria, Emarsys has more than 500 employees serving more than 1,300 clients in 140 countries from 16 global offices. Emarsys recently announced the opening of its U.S. headquarters in Indianapolis, with an additional office in San Francisco.

Designed and purpose-built to address the unique challenges facing B2C marketers, the Emarsys platform integrates customer intelligence, personalisation, predictive recommendations and omni-channel marketing automation at scale, across all devices and social channels into a single cloud platform. The platform combines machine learning and data science to convert raw consumer behavioral data into a deep understanding of customer identity, creating highly personalized customer experiences and journeys. Marketers using Emarsys are rewarded with significantly longer-lasting and more profitable customer relationships.

“We are excited to support the expansion of Emarsys’ unique and powerful platform into the U.S. and Latin American markets. We see massive global potential for B2C marketers with Emarsys’ unique integration of usable analytics, personalisation, customer intelligence and marketing automation,” said Matt Blodgett, Managing Director, Vector Capital. “We are proud to become Emarsys’ first outside investment partner, and we look forward to working with the company’s talented team to support their ongoing global expansion and rapid growth trajectory.”

“We are thrilled about our investment partnership with Vector and look forward to leveraging their insights and resources to support our expansion into the U.S. and Latin American markets,” said Hagai Hartman, Emarsys Founder and CEO. “Ours is the only marketing cloud built from the ground up for B2C commerce, where all the applications work and talk together. The vast majority of a B2C company’s marketing resources are currently spent acquiring first-time buyers, and not enough is invested in maximizing retention, satisfaction and revenue among existing customers. We plan to change that dynamic.”

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