November 1, 2013
Cxense acquires Emediate
A leading ad serving solution provider
Based in Denmark, Emediate is the largest ad serving company in the Nordics.
As market leader, with 52% market share of ad serving solutions in the region, the Company has an extensive portfolio including display, mobile and video advertising, brand protection and targeting.
Emediate has a global customer base of over 180 publishers, including Schibsted Media Group, Eniro, MTG, Alma Media, TV2 Denmark and Nyheter24 in Scandinavia.
Joining forces with data analytics and ad targeting company Cxense
GCA Altium was sole advisor to Cxense, a leader in big data analytics, personalised content, and targeted advertising in its USD 10 million acquisition of Emediate.
Emediate’s extensive advertising products will add to Cxense’s solutions and audience insights that enable publishers to act upon insights in real time through targeted advertising, content, and search solutions.
A unique offering to the digital ad industry
The ambition for Emediate and Cxense is to provide the next generation ad server to a market that has seen huge growth and is set to grow even further.
With Emediate, Cxense now has the capability of using big data to provide customised online experiences and can offer those insights to publishers worldwide.
Using its technology, publishers can create tailored experiences for their online readers, helping companies boost ad-revenue and grow their online audience.
GCA Altium acted as sole advisor to the buyers.