GCA Altium is now part of Houlihan Lokey

Transaction Details

October 2, 2019
San Francisco


Technology, Digital Media and Media

Deal Type


Deal Value


CrowdTwist announced its acquisition by Oracle

GCA is pleased to announce that our client CrowdTwist, a leading cloud-native customer loyalty solution to empower brands to offer personalized customer experiences, has partnered with Oracle. Upon the close of the acquisition, the CrowdTwist team will join the Oracle Customer Experience (CX) Cloud organization.

Together, CrowdTwist and Oracle will enable organizations of all sizes to deliver personalized engagement and extend loyalty and reward programs to a brand’s most beneficial customer behaviors. The combination offers several benefits to customers:

• Tightly couple loyalty programs with the orchestration of B2C brands and customers through existing integration with Oracle Responsys

• Heighten customer intelligence and the value of loyalty program data through future integration with Oracle CX Unity

• Utilize loyalty and retention data to optimize B2B marketing campaigns via expanded integrations with Oracle Eloqua

• Deliver comprehensive, end-to-end loyalty view at transaction and store levels by extending current integrations with Oracle’s leading industry-specific retail, hospitality and food & beverage applications.

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