GCA Altium is now part of Houlihan Lokey

Transaction Details

July 4, 2019



Deal Type


Deal Value


Deal Team

James Craven, Declan O’Connor, Alex Coral

GCA Altium advises Apiary Capital on the merger of Connect Managed Services and G3 Comms

GCA Altium advised Apiary Capital on the merger of its portfolio company G3 Comms with Connect Managed Services to create one of the UK’s largest customer experience and unified communications managed services providers.

Headquartered in London, Connect Managed Services (“Connect”) is a leading customer experience, unified communications and digital transformation provider for global enterprises. Customers include Johnson & Johnson, BP & Diageo. The company has established a vendor-agnostic strategy by partnering with Genesys, Amazon Web Services, Microsoft, Avaya and Cisco, enabling it to offer best of breed solutions that deliver optimal outcomes. LDC backed a buyout of Connect in 2014 and will exit as part of this merger.

G3 Comms builds, deploys and supports unified communications and contact centre solutions for enterprises across many sectors to facilitate new ways of working. Partnering with 25 leading communications suppliers – including Microsoft, Genesys and Avaya – G3 Comms runs an aggregated Tier 1 global network to deliver unrivalled reach and quality of service around the world. GCA Altium advised Apiary Capital on their majority investment in G3 Comms in March 2019.

The merger creates one of the UK’s largest customer experience and unified communications providers with revenues in excess of £55m. The two businesses have highly complementary capabilities and create a platform of significant scale both in the UK and abroad. Industry veteran Mark Thompson will join the board as Chairman.

Mark Salter, Managing Partner at Apiary Capital, commented: “A very big thank you to GCA. Their sector knowledge and advice underpinned our confidence to go for it in the UC space and we are grateful for their wise counsel.”

James Craven, Managing Director at GCA Altium, added: “We greatly enjoyed working with Apiary to create a new, exciting business of scale in this growing market. We continue to see the unified comms sector as an attractive market for investment which remains ripe for consolidation.”

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