Brightstep sold to Accenture

Brightstep: Delivering digital commerce solutions in the Nordics

Brightstep is a digital consulting company providing services for digital and e-commerce platform selection, development, implementation and maintenance.

The Company is a global Intershop Platinum Partner, a Hybris Gold Partner and boasts one of the largest workforces of Hybris-trained professionals in the Nordics.

Through a 60+ strong team, Brightstep also delivers consulting and implementation work to clients around Adobe Marketing Cloud solutions.

Strong strategic fit between Accenture and Brightstep

Created in 2009, Accenture Interactive helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience.

Brightstep’s commerce expertise fits well with Accenture’s end-to-end service offering and complements recent acquisitions in this field (incl. Fjord, Reactive Media, and Acquity).

Taking Brightstep to the next level

Following the deal, Brightstep joined Accenture to serve and develop growth opportunities with existing clients in the Nordics, together with other Accenture Digital companies, teams and services.

Brightstep also participates in developing Accenture Interactive more broadly and extend its reach and coverage in Europe.

GCA Altium acted as sole advisor to the sellers.

Related Transactions

GCA is a trade name for GCA Corporation and its subsidiaries and other affiliates which include:

• GCA Advisors, LLC, a Delaware limited liability company, registered broker-dealer and FINRA (www.finra.org) and SIPC member firm (www.sipc.org). GCA Advisors, LLC provides independent financial advice on matters related to Mergers & Acquisitions, Debt Capital Markets, Recapitalization & Restructuring, Cross Border and Strategic Alliances, Special Committees, Private Funds, Private Placements and Venture Support. Check the background of GCA Advisors, LLC on FINRA’s BrokerCheck (brokercheck.finra.org).
• GCA Altium Limited, a company providing financial advisory services in the UK, Switzerland, Germany, Italy and Israel and incorporated under English law, is authorized and regulated by the Financial Conduct Authority in the United Kingdom and provides independent financial advice on matters related to Mergers & Acquisitions, Debt Capital Markets, IPOs, Recapitalization & Restructuring, Cross Border and Private Placements.
• GCA Corporation, a company incorporated in Japan which provides financial advisory services on matters related to Mergers & Acquisitions, Cross Border, Private Placements & IPOs, Growth Strategy Services, and Post-Merger Integration.
• GCA China Company, Limited, a company incorporated in Shanghai which provides financial advisory services in China on matters related to Mergers & Acquisitions, Cross Border, Mezzanine Financing, Growth Strategy Services, Due Diligence and Post-Merger Integration.
• GCA India Company, Limited, a company incorporated in Mumbai which provides financial advisory services in India on matters related to Mergers & Acquisitions, Cross Border, Mezzanine Financing, Growth Strategy Services, Due Diligence and Post-Merger Integration.
• AMPLIA, a subsidiary of GCA Corporation in Japan, provides Venture Support services in Japan and the US.
• GCA FAS, a subsidiary of GCA Corporation in Japan, provides Due Diligence advisory services and M&A transaction services.
• MCo Corporation, a subsidiary of GCA Corporation in Japan, provides Mezzanine Financing in Japan.