GCA Altium is now part of Houlihan Lokey

Transaction Details

May 1, 2011


Digital Media and Media

Deal Type


Deal Value


Deal Team

Henrik Sundberg

Betsafe sold to Betsson

An innovative and serious contender to the large, well established online operators

Founded in 2006, Betsafe is one of the fastest growing online gambling operators in Europe which has established itself as a cool, young and fast moving online gaming brand.

Betsafe’s offering include a comprehensive selection of innovative gaming products such as sportsbook, live betting, casino games and poker.

By the end of 2010, Betsafe had c. 450,000 customers from over 100 countries.

Betsafe increased its revenues with 120% in 2010, and during the period 1 May 2010 – 30 April 2011, the Company reached revenues of EUR 33.4m and an operating margin of 20%.

Becoming the #1 B2C gaming operator in the Nordics

Betsson acquired Betsafe for a total consideration of EUR 60m, thus becoming the largest B2C operator in the Nordics.

The addition of Betsafe will fuel the group’s growth and operational synergies are expected to materialise by integrating platforms and supplier contracts.

Betsson AB, one of the largest players in online gaming in Europe, is a holding company listed on Nasdaq Stockholm that invests in and manages fast-growing companies within online gaming.

GCA Altium acted as sole advisor to the sellers.

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