GCA Altium is now part of Houlihan Lokey

Transaction Details

November 30, 2017
San Francisco, New York



Deal Type


Deal Value


GCA advises Bazaarvoice on its sale to Marlin Equity Partners

GCA acted as exclusive financial advisor to Bazaarvoice, a provider of consumer-generated content, advertising and personalization solutions, on its definitive agreement to be acquired by entities affiliated with the global investment firm Marlin Equity Partners. This deal represents GCA’s 36th software and tech-enabled services transaction since the start of 2017.

Bazaarvoice Inc. (NASDAQ: BV) helps brands and retailers extend their reach and win consumers with content they trust. Each month in the Bazaarvoice Network, more than half a billion consumers view and share authentic consumer-generated content, including ratings, reviews and curated visual content. This visibility into shopper behavior allows Bazaarvoice to capture unique first-party data and insights that enable targeted advertising and personalization solutions.

Under the terms of the agreement, Marlin will acquire Bazaarvoice for $5.50 per share in cash for a total value of approximately $521 million. Upon completion of the transaction, Bazaarvoice will become a privately-held company.

According to a quote issued by Gene Austin, Bazaarvoice’s Chief Executive Officer and President, in a press release filed by the company on November 27, 2017, “We are pleased to announce this transaction which enables our stockholders to realize immediate cash value at a premium and provides Bazaarvoice with the operational flexibility it needs to continue its strategic vision.”

Related Transactions

All transactions