GCA Altium is now part of Houlihan Lokey

Transaction Details

September 25, 2019
London Sloane St


Digital Media and Media

Deal Type


Deal Value


Deal Team

Jonathan Norman

110% Content receives a minority stake investment

110% Content: newly created independent TV production company

110% Content is the newly created indie from Siobhan Greene, former ITV Head of Entertainment Commissioning, and former ITV Studios UK MD and Hat Trick Chair Denise O’Donoghue. Together they will create and produce entertainment formats in the UK, US and around the world, working with the best talent on and off screen.

The pair have a wealth of creative and commercial broadcast and production experience, and have joined forces for this new venture having previously worked closely together at ITV Studios from 2012 where Greene was Director of Entertainment and O’Donoghue ran the business as Managing Director.

110% Content launches with a minority stake investment

110% Content has received funding in the shape of a minority stake investment in the business, with the investor becoming a 25% shareholder in the newly-created independent entertainment and formats production company.

110% Content will be launched by Greene and O’Donoghue on 1 October 2019.

GCA Altium acted as sole advisor on this transaction

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