GCA Altium advises the shareholders of Finanzen Group on the sale to Allianz via Allianz X
Headquartered in Berlin, Germany, Finanzen Group is the leading B2B marketplace targeting the market of high-value customer leads for insurance and financial products in Europe. The company uses a proprietary technology platform to connect lead generators and buyers in real-time. Finanzen Group additionally acts as a licensed broker for certain insurance products in Germany and Switzerland. Allianz X has entered into a binding agreement to assume complete ownership of the company and it will become an independent subsidiary within Allianz Group.
“The acquisition of Finanzen Group will enhance our access to potential customers, support the success of our agents, and strengthen our sales networks,” said Ivan de la Sota, Member of the Board of Management and Chief Business Transformation Officer of Allianz SE.
Nazim Cetin, CEO of Allianz X, said: “Acquiring Finanzen Group will secure us a strong position in a fast-growing online leads market. We look forward to developing synergies with Finanzen Group, as well as supporting the expansion of its business to create further value.”
Tobias Schultheiss, Managing Director at GCA Altium, added: “Thanks to its technology driven and scalable business model, Finanzen Group is ideally positioned to further benefit from the ongoing digitization of the insurance and financial industries. Finanzen Group is therefore well suited to support Allianz’s ongoing digital transition. We are convinced that Finanzen Group will continue to flourish and reveal its full potential under Allianz’s ownership.”
Allianz X is the digital investment unit of the Allianz Group, one of the world’s leading insurers and asset managers, and part of the Group’s Renewal Agenda. Allianz X invests in digital growth companies that are part of our ecosystems related to insurance: Mobility, Connected Property, Connected Health, Wealth Management & Retirement, and Data Intelligence & Cybersecurity. Allianz X provides an interface between portfolio companies and the digital ecosystem within Allianz, and drives innovation across Allianz’s operating entities and global lines of business.
Eli Global is a federation of independent portfolios comprising more than 100 businesses which generate revenues of more than USD 1 billion and employ more than 7,500 employees in 18 countries around the world. Eli Global’s companies operate in 15 different sectors, including healthcare, technology, insurance and financial services.
The transaction was signed in April 2019. It is subject to customary closing procedures and is expected to close within the third quarter of this fiscal year. Terms of the transaction were not disclosed.