July 8, 2021 | Deals

GCA Altium advises the founding family and VR Equitypartner on the majority sale of MEGABAD to FSN Capital Partners

GCA Altium acted as exclusive financial advisor to the founding family and VR Equitypartner on the majority sale of MEGABAD, a leading e-commerce retailer of sanitary products and accessories in German-speaking Europe, to FSN Capital Partners.

Being one of the leading e-commerce platforms for sanitary products, MEGABAD offers the largest sanitary product portfolio online, including a strongly growing portfolio of own brands. The company serves both B2C and B2B customers primarily in German-speaking Europe. MEGABAD was originally founded as Gottfried Stiller GmbH and the MEGABAD web shop was launched in 2003 as the first specialist e-commerce retail shop for sanitary products in Germany.

FSN Capital Partners’ acquisition of a majority stake opens the next growth chapter for MEGABAD and is aligned with FSN’s strategic focus to partner with founders and invest in companies that are supported by strong industry tailwinds. Both the founding family and VR Equitypartner will remain invested in the company.

Together with the new shareholders, management strives to expand its market-leading position in German-speaking Europe, the roll-out of its internationalisation strategy and a dedicated market approach for B2B customers.

Stefan Stiller, CEO of MEGABAD, commented: “Our initial partnership with VR Equitypartner has already proved very beneficial for the development of the company and now we are very happy to partner with FSN to support our next growth phase.”

“We are convinced of MEGABAD’s outstanding business model and long-term growth prospects. Together with the Stiller family and the management, we were able to implement the company’s succession and significantly strengthened the company’s market position,” added Christian Futterlieb, Managing Director at VR Equitypartner.

Justin Kent, Partner at FSN, said: “MEGABAD was a first mover in driving the shift towards e-commerce in the sanitary industry. We are still at the beginning of this transition in the sanitary sector and we believe that MEGABAD is well positioned to capitalise on future developments both in the DACH region and other international markets.”

The transaction is subject to approval from relevant authorities.

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