January 21, 2021 | Deals

GCA Altium advises Setanta Sports Eurasia on its sale to Adjarasport

GCA Altium acted as advisor to Setanta Sports Eurasia, a sports television network operating in the Baltic States, Eastern Europe and Central Asia, on its sale to Adjarasport, a Georgian sports platform, resulting in one of the largest sports media entities in the Eurasian market.

Setanta Sports was set up in 2011 by founder Michael O’Rourke alongside Chief Executive Dwyer McCaughley and operates across 13 territories (Armenia, Azerbaijan, Belarus, Estonia, Georgia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Tajikistan, Turkmenistan and Uzbekistan). The company has distribution agreements with over 150 platform operators and is available in 10 million homes in the market.

The combination of Setanta Sports Eurasia’s ability to operate in the TV market and Adjarasports’ experience in developing online platforms will offer sports fans new and exciting viewing opportunities to watch more of the best sports content across existing and new Setanta Sports Eurasia platforms. The channels will continue to be branded Setanta Sports Eurasia and broadcast a significant portfolio of rights in the markets, including English Premier League, LaLiga, Serie A, Bundesliga, Ligue 1, FA Cup, Belgian Pro League, SPFL, ATP, Wimbledon, Formula 1, NHL, NBA, UFC, Top 14 and The Masters.

Adjarasport is a member of the Adjara Group which has significant interests in hospitality, lifestyle development, sports betting, gaming and entertainment. Michael O’Rourke and Dwyer McCaughley will continue to advise Adjarasport and remain on the Board of Directors. The deal does not include Setanta Ukraine which will continue to be owned and operated by its existing shareholders.

Dwyer McCaughley said: “During the past 10 years, Setanta Sports Eurasia has become the number one provider of sports TV in the Eurasian market. This acquisition by the Adjara Group will help propel the Setanta Sports brand to the next level.”

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