February 25, 2021 | Deals

GCA Altium advises PerfectHair.ch on the sale to Storskogen

GCA Altium has advised PerfectHair.ch, the largest Swiss e-commerce platform for professional haircare and beauty products, on its sale to Storskogen, a Swedish investment company.

PerfectHair .ch was founded in 2008 in Switzerland with the aim of bringing the sale of professional haircare and beauty products online. Over the years PerfectHair.ch has enlarged its product portfolio significantly. Today PerfectHair.ch not only sells haircare products but also professional beauty products. More than 30,000 items and 300 brands are offered online and also offline in five hair and beauty salons located in the greater Zurich area.

Storskogen is a privately owned company founded in 2012 with a mission to acquire and operate well-managed and profitable companies with leading positions in their markets. It is divided into three business areas, consisting of 58 business units with over 3,700 employees, more than two-thirds of which are located outside metropolitan regions. Storskogen believes in nurturing the qualities that have made the companies it acquires successful and it is not in its intention to divest them.

With the backing of Storskogen, PerfectHair .ch will further strengthen its leading position as the number one retailer of professional haircare and beauty products in Switzerland. Furthermore, the support of Storskogen offers additional opportunities, such as extending the product portfolio or expanding the business to Europe and other countries.

Diego Sagarra, Co-Founder of PerfectHair.ch, said: “At PerfectHair .ch we do everything to provide our clients with the best shopping experience they can wish for. In these 13 years, PerfectHair .ch has grown from a very small company to the leading Swiss online supplier of professional haircare and beauty products. We are excited to be partnering with Storskogen as we continue to grow and to expand our business in Switzerland and abroad.”

Matthias Müller, Co-Founder of PerfectHair.ch, expressed his delight at completing the transaction: “The journey from a two person company to one with more than 100 people has been great. It’s even better to now partner with a strong player like Storskogen. The internet and e-commerce offer innumerable opportunities. Together with Storskogen we can improve and strengthen our knowledge even more, be it trade or technology wise.”

The transaction completed on February 23 2021, and financial details have not been disclosed.

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