GCA Altium advises parfumdreams on its sale of a majority stake to Douglas
Founded in 1995 by Christina Renchen as a chain of perfumeries and later complemented by online shop parfumdreams.de under the leadership of her son Kai Renchen, parfumdreams is one of the largest online perfumeries with long-established supplier relationships and a broad offering of more than 650 brands focusing mainly on the premium segment.
Kai Renchen, Managing Director of parfumdreams, commented: “We are very satisfied and convinced that Douglas, as European market leader in multi-channel cosmetics and personal care retail with its strong brand, experienced management and sourcing power, is the ideal partner to continue the successful story of parfumdreams. The GCA Altium team guided and supported us with full commitment, focus and appreciation.”
Previous deals GCA Altium has completed in the E-commerce sector include advising Footasylum on its IPO, Riverside’s sale of Bike24 to WiggleCRC, the sale of Probikeshop to Internetstores as well as the sale of Kickz to Zalando.