May 6, 2021 | Deals

GCA Altium advises Motel a Miio on its partnership with Maxburg

GCA Altium acted as exclusive financial advisor to the founders and shareholders of Motel a Miio, a leading D2C brand for unique, high quality, handmade pottery products, on a partnership with Maxburg.

Founded in 2017 by Anna von Hellberg and Laura Castien, Motel a Miio has developed into a highly popular and fast growing D2C brand. Motel a Miio’s extensive product portfolio includes high quality tableware products such as plates, cups, bowls and serving platters, as well as accessories such as vases, lamps, and soap dishes, all of which are sold via their own online shop and across currently 15 retail stores in Germany, Austria and Switzerland. The Company also organises regular pop-up sale events across the DACH region, and increasingly internationally too.

Thanks to its strong D2C focus and excellent social media marketing expertise, including successful campaigns with high-profile influencers, Motel a Miio has quickly achieved very high brand awareness and popularity. The Company’s customer portfolio is also made up of many well-known international B2B and gastronomy clients.

The founders Anna von Hellberg and Laura Castien commented: “Motel a Miio is very pleased to have Maxburg as new investor on board, who will support our vision of internationalisation with its investment and drive this vision forward together with us. With Maxburg, we see a perfect basis for a long-term, collaborative partnership and are confident that we have found the right companion.”

Adding to this, Moritz von Bodman, Managing Director at GCA Altium, commented: “Motel a Miio is an outstanding success story with a unique brand positioning and product offering in the D2C space. We are delighted to have advised the founders on this transaction and are convinced that together with Maxburg, Motel a Miio will continue its impressive development and accelerate international growth over the next few years.”

The transaction completed on 16th April 2021 and the financial terms of the agreement were not disclosed.

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