GCA Altium advises Miss Group on its sale to Perwyn
Operationally headquartered in Sweden, Miss Group is a fast-growing and highly acquisitive international web hosting business. Services offered to SMEs include domain registration, website building, web hosting, VPS, dedicated servers, SEO tools, web security and domain management.
Since its investment from BGF in 2018, Miss Group has completed seven acquisitions across Scandinavia, Spain and North America. Alongside this, Miss Group has achieved strong organic growth via its unique affiliate network model and industry leading upsell capabilities, outpacing competitors in its core Scandinavian market.
BGF invested £6.4m into Miss Group in August 2018, followed by a further £13m in 2019 to continue to support its international acquisition strategy. The deal delivered over 100% IRR for BGF. Established in 2011, BGF is the most active investor in the UK having invested more than £2.1bn in over 300 companies.
Mattias Kaneteg, CEO at Miss Group, said: “We could not be happier with the support and insight that GCA provided us. They worked tirelessly to provide us with multiple attractive options with both strategic and private equity investors. I was highly impressed by their knowledge of the hosting sector and industry connections. Thank you.”
Pinesh Mehta at BGF said: “The sale generates an exceptional return for BGF in a relatively short period with an IRR of more than 100%. This is testament to the strength of the partnership and the entrepreneurial drive of the business. GCA handled the process expertly and with professionalism, creating a fantastic result.”
James Craven, Managing Director at GCA Altium, commented: “This is another example of GCA’s strength in the hosting and managed services sector. It has been a real privilege to work with one of the fastest growing hosting companies in Europe with a leading market position in Scandinavia. Miss Group is an amazing story of pure entrepreneurship and vision to create a market leader. We wish the team all the best for the next stage of growth.”
Phil Adams, CEO of GCA Altium, commented: “Following the recent announcement of our acquisition of Stella EOC, the Nordics focused M&A advisory boutique, I am particularly pleased that we have completed this deal with its strong Scandinavian connection. We are also delighted to partner with BGF on the realisation of yet another successful investment.”