GCA Altium advises GartenHaus on its sale to 3i Group
GartenHaus offers garden houses, sheds, carports, terraces, saunas and other, often bulky, garden and home related products. The company focuses on the high-quality, mid-to-upper priced segment of the market and differentiates itself through product development, excellent customer service and the management of complex logistics to deliver and assemble its products.
GartenHaus was founded in 2002 and launched its first online shop in 2009, thus becoming the pioneer in selling garden homes directly to consumers. With around 75 employees, the company combines specialist trade product know-how with digital competence and offers a one-stop shop for customers, from planning to the realisation and maintenance of garden and home projects. The company is also benefitting from the shift towards online retail and the increasing popularity of gardening and leisure trends.
Sebastian Arendt, CEO, GartenHaus, commented: “3i has a great reputation for helping its companies to grow internationally and we are excited to partner with them at this point in our journey. The 3i team has a broad network, excellent digital capabilities and a strong track record in the consumer retail space, all of which will be of great benefit to GartenHaus.”
Peter Wirtz, Partner, 3i, added: “For us, GartenHaus is a highly attractive investment opportunity. It is a niche market player with strong digital capabilities which is benefitting from the shift to online. We see GartenHaus as the nucleus for establishing an online champion for home and garden projects across Europe. The key focus is to expand the product range into adjacent categories and to internationalise the business by expanding into neighbouring countries such as the UK, France, Scandinavia and the Netherlands, which have fragmented markets and similar product trends.”