GCA Altium advises Gaming Innovation Group on the divestment of its B2C assets to Betsson
Founded in 2012, GiG is headquartered in Malta but dual-listed on the Oslo Stock Exchange and on Nasdaq Stockholm. The firm’s vision is ‘To open up iGaming and make it fair and fun for all’. Through its ecosystem of products and services, GiG is connecting operators, suppliers and users, to create the best iGaming experiences in the world. GiG’s B2C assets include the operator brands Rizk, Guts, Kaboo and Thrills.
Betsson, listed at Nasdaq Stockholm, is one of the leading European companies in online gambling with a long and strong track record of brand building, both organically and via acquisitions. It offers online casino, proprietary sportsbook and other online games in a multi-brand strategy via gaming licences in twelve countries in Europe and Central Asia.
Betsson commits to keeping the brands operational on GiG’s platform for a minimum of 30 months. In addition, Betsson’s sportsbook solution will, as part of the agreement, be integrated on GiG’s platform-offering, where GiG will act as a reseller for Betsson. Both GiG and Betsson will gain strategic advantage in selling their respective B2B solutions in an environment without conflict of their own B2C brands.