April 22, 2020 | Deals

GCA Altium advises Dapresy on its merger with Confirmit

GCA Altium has advised leading SaaS data visualisation and integration platform Dapresy on its merger with Confirmit – a Voice of Customer, Voice of the Employee and Market Research platform.

Founded in Sweden in 2003, Dapresy is an international organisation that is active in 32 markets, with 8 offices worldwide and headquarters in Norrköping, Sweden. With 20 years in the market research industry, Dapresy provides visual data reporting software for customer experience and market research management. Dapresy’s clients use the platform to clearly present and communicate complex data from markets, users and customers in an effective way to improve decision making.

Confirmit is a Voice of the Customer, Voice of the Employee and Market Research platform that helps customers to listen, analyse and act on all voices to enable better business outcomes. Founded in 1996 in Oslo, Norway, Confirmit has since developed to a global leader in its industry through its flexible and integrated platform.

The merger of Dapresy and Confirmit creates a true end-to-end CX and market research platform. Commenting on the deal, Dapresy’s CEO and Founder Tobi Andersson commented: “Dapresy has comprehensive CX and market research reporting software, and Confirmit provides the technology that underpins some of the world’s most sophisticated insights programs. Together, we will provide customers with state-of-the-art collection and reporting for marketing research and customer experience management.”

GCA Altium’s intimate knowledge of the parties involved in the transaction, longstanding relationships with both Dapresy’s management and owners and with Confirmit’s management and board of directors too, were all key in securing a successful transaction.

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