October 12, 2021 | Deals

GCA Altium advises CapMan on the sale of Bright Group to NEP Group

GCA Altium has advised CapMan on the sale of its portfolio company Bright Group, an end-to-end supplier of live events services in Northern Europe, to Creative Technology Northern Europe AB and its parent company NEP Group.

Bright Group, founded in 2011 and headquartered in Vantaa, near Helsinki, Finland, is one of the leading providers of event, entertainment, and experience services in Northern Europe. Bright Group’s key areas of expertise include event technology planning and solutions as well as creative content production services for various types of events – from small company parties to grand galas and arena concerts. Since the firm’s foundation, more than 20 live event companies in Northern Europe have joined Bright Group – many of which have over 30 years of experience in the industry. Today, Bright Group employs teams across its locations in Sweden, Norway and Finland.

NEP Group is the leading technology partner for content creators around the globe. For more than 35 years, the firm has been delivering innovative products and services that enable its clients to make, manage and show the world their content. As a trusted partner working on some of the largest productions in the world, NEP offers a complete set of end-to-end solutions, from content capture to distribution – including a growing portfolio of transformational cloud-based, software-based and virtualised technologies. Headquartered in the USA, NEP has operations in 25 countries with over 4,000 employees. The firm has supported productions in over 100 countries on all seven continents and its clients range from the leaders in sport, music, film and TV, to major corporate brands, agencies, new content owners and creators all around the world.

Creative Technology is one of the world’s leading technology companies, supplying and delivering turnkey innovation and technology solutions to the corporate, entertainment, sports, and system integration industries. Creative Technology Northern Europe operates in seven locations across Sweden, Norway and Denmark.

The addition of Bright Group provides Creative Technology’s and NEP’s clients with access to an even more robust set of outsourced, end-to-end solutions supported by a deeper pool of skilled engineers and technicians.

“This acquisition will be great for our clients in Northern Europe and globally,” said Graham Andrews, Global President of NEP Live Events. “Adding Bright Group’s resources to NEP’s and our Creative Technology division gives us the ability to offer the ‘best of the best’ in innovative solutions, talent and resources. It’s also a great cultural fit. We have a great deal of respect for Bright Group’s work and their people.”

“As the Nordic forerunner, Bright Group has plenty to offer on an international scale. Our skilled professionals have decades worth of experience, and we are passionate about what we do. In the future, we can create unique events for even wider audiences,” added Göran Carlson, Chairman of Bright Group.

“What started as a small local entrepreneur-driven specialist has grown into a pan-Nordic organisation both organically and through acquisitions. Bright Group is a preferred event partner for many companies, industries and venues that choose to outsource the technical competence to a market leader. I would like to extend my warmest gratitude to Bright Group’s management and professional staff for excellent co-operation over these years. We are pleased with a new home for the company as the story continues on a larger and more international scale – the future looks very bright indeed,” commented Anders Björkell, Partner at CapMan Buyout.

After a brief transition period following closing, Bright Group will become part of NEP’s Creative Technology division and will go to market as part of CT Northern Europe.

The deal is conditional upon the approval of the Norwegian Competition Authority and is expected to close by the middle of November. Terms of the deal were not disclosed.

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