December 2, 2021 | Deals

GCA Altium advises adm Group on its minority sale to Equistone

GCA Altium acted as advisor to the shareholders of adm Group, a leading, tech-enabled, marketing execution agency, on the sale of a minority stake in the business to Equistone Partners Europe, one of Europe’s leading mid-market private equity investors.

Founded in 1992 and headquartered in the UK, adm provides sustainable brand execution and supply chain solutions on behalf of a diverse multinational client base. Working with suppliers in 130 countries, adm designs, sources, and distributes marketing products for over 600 brands, ranging from promotional merchandise to point-of-sale materials. The company employs over 600 people across 51 locations globally and is projected to generate more than EUR 320m in revenue in 2021.

adm is privately owned and its management team, led by CEO Justin Barton, is reinvesting in the business as part of this transaction. Equistone’s investment will provide adm with access to the capital and experience in M&A execution to continue scaling the business through targeted acquisitions, as well as maintaining its strong organic growth trajectory.

Justin Barton, CEO of adm Group, commented: “Equistone has demonstrated a deep understanding of our market through the process and we are delighted to welcome them to our business. Having a strong capital partner will enable us to increase the pace of investment in enhancing our services, technology platforms and fuel our continued growth.”

Tim Swales, Partner at Equistone Partners Europe, said: “We have a longstanding working relationship with Justin stretching back some eight years. The opportunity to partner with a talented management team with a proven track record of scaling businesses in this market was a major driver for our investment. adm Group has grown into one of the world’s leading businesses in a fast-growing corner of the marketing services industry, with an established reputation among blue-chip clients for quality of delivery, expertise in consumer products and commitment to sustainability. We’re excited to be supporting the business through its next phase of growth.”

Chris Candfield, Investment Director at Equistone, added: “adm Group has already successfully supplemented its strong organic growth of recent years with a number of add-on acquisitions. We see significant opportunity to further consolidate a fragmented market by supporting a buy-and-build strategy that will expand adm’s geographic presence and its service offering to clients, drawing on our experience in cross-border M&A and helping our investee companies expand into new markets.”

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