June 22, 2021 | Deals

GCA advises Real Green Systems on its sale to WorkWave

GCA acted as exclusive financial advisor to Real Green Systems, a prominent provider of field service solutions in the green service industries, and its owner Serent Capital on the sale of the company to WorkWave, a leading provider of industry-changing software solutions that enable field service companies to reach their full potential.

Real Green Systems provides software and marketing solutions for the lawn care, landscaping, arbour care and pest control industries. Its flagship solution, Service Assistant, is the premier customer relationship management software used by thousands of companies worldwide to streamline and grow their businesses.

WorkWave’s solutions empower service-oriented companies to reach their full potential through scalable, cloud-based software solutions that support every stage of a business lifecycle, including marketing, sales, service delivery, customer interaction and financial transactions. WorkWave is a trusted partner for thousands of customers across a wide variety of industries, including pest control, lawn care, cleaning, HVAC, plumbing and electrical, and last mile delivery.

Real Green and WorkWave share a common background as two companies created by industry professionals nearly 40 years ago, both becoming well respected in their respective industries, and continuing that success across the following decades. The merger of these two companies will allow WorkWave to combine the best parts of each organisation, enabling Real Green Systems to advance more quickly and WorkWave to embrace their depth of expertise in the green industries that Real Green Systems is known for. While the Real Green Systems solution and PestPac will remain separate, additional product offerings that support customer growth, including the equally respected Coalmarch and WorkWave Agency groups, will combine forces to maximise their development and value.

Terms of the transaction were not disclosed.

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