July 14, 2021 | Deals

GCA advises Captify on its majority investment from SFW Capital Partners

GCA acted as advisor to Captify, a ‘privacy-first’ search technology leader, who has received a majority investment from SFW Capital Partners, a specialised private equity firm that invests in leading information, software, industrial and healthcare technology companies.

Captify’s Cookieless Search Intelligence builds dynamic audiences and delivers real-time consumer insights from 40 billion-plus monthly search events that global brands and advertising agencies use to power their programmatic media and marketing strategies. Founded in 2011 and headquartered in London, Captify is the only privacy-centric, first-party, search data ecosystem. Without reliance on third-party cookies, Captify is the largest independent processor of search data outside of Google. It was built on the foundation of the “open web”— through direct integrations with the world’s leading publishers and e-commerce providers. Captify’s Search Intelligence Platform leverages a proprietary semantic engine that collects and connects search data and contextual signals over time and has been honed over the past decade, offering insights that are higher in intent and more granular than other platforms.

Omair Sarwar, Partner at SFW, said: “We are very excited to partner with Captify Co-Founder and CEO Dominic Joseph and his team in supporting the growth of the most powerful search intent data-driven marketing solution serving the open web. Captify delivers higher performance than alternative solutions, all while focused on ensuring consumer privacy. The combination of this remarkable value proposition and the recent launch of its self-serve platform underpins a very strong historical annual growth rate that we will look to accelerate going forward.”

Dominic Joseph, Co-Founder and CEO of Captify, added: “SFW came to us with a unique advantage in understanding data-driven business models, with deep domain expertise in the search data ecosystem. As the global advertising industry prepares to put privacy first and advertisers actively shift their dependencies away from Google, Captify is uniquely positioned to deliver intent-based advertising from search data. More importantly, to do so in the most privacy-centric way and in support of the open web. We are forging a new era of advertising for everyone—the consumer, the advertiser and the publisher. The team at SFW recognises the huge global market opportunity that we are in prime position to capture. This, along with SFW’s history of investments in founder-led businesses, gives us great confidence that they are the right partner for our next stage of growth.”

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